The Origin and Story Behind Rochester Big Tall: The Mysterious Name

Rochester Big Tall stands as a testament to the innovative spirit of fashion retail. Known specifically for its range of clothing designed for bigger and tall men, this brand has a story wrapped in intrigue and a name that is both unique and enigmatic. Let’s delve into the history of Rochester Big Tall and explore how a simple yet compelling brand name became a beacon for men seeking stylish and comfortable clothing.

The Choice of the Name

The genesis of the name Rochester Big Tall is fascinating. Founded by Jerome Moskovitz in the 1960s, the store emerged from a small clothing company to become a significant player in the big and tall fashion market. Moskovitz, who is reportedly of shorter stature but saw a unique opportunity in catering to men who often found themselves underserved in the fashion world, opted for a name that was both descriptive and evocative.

Jerome Moskovitz’s entrepreneurial journey began in San Francisco, where he started a men’s clothing company. However, it was in the mid-60s that he shifted focus to launch what would become Rochester Big Tall. The choice of naming the store after both the city of Rochester, New York and the physical attributes it sought to cater to (big and tall) was rooted in a desire to appeal to a particular segment of the market.

A Retail Icon in the Making

The story of Rochester Big Tall is one of evolution and growth. Starting in San Francisco and later moving to Rochester, the brand quickly gained recognition among athletes and those who value comfort and style in clothing. It is here that the name Rochester Big Tall truly came into its own, becoming a brand that resonated with a specific demographic.

Rochester: A nod to the city that inspired the brand, with its rich industrial and retail history. Big: A clear and concise descriptor for the size of clothing available. Tall: Highlighting the specific target demographic and the brand’s focus on individuals who prioritize fit and function over style.

The name Rochester Big Tall thus became more than just a marketing play. It was a promise to the customers that they would find a retailer that understood their unique needs and offered them the best in men's clothing. This focus on providing a tailored experience for bigger men quickly set Rochester Big Tall apart from the competition.

The Evolution of a Brand

Over the years, Rochester Big Tall has grown significantly, expanding beyond its original base in San Francisco to become a retail giant. The brand’s journey has seen it evolve from a modest start-up to a prominent player in the men's clothing market. As the business expanded, it faced new challenges and opportunities, including acquisitions and mergers that allowed it to grow its footprint.

The most significant turning point in the brand’s history came in 2008 when Rochester Big Tall was acquired by Casual Male. This acquisition represented a strategic move to consolidate the big and tall market and expand Casual Male’s reach. The integration of Dahles, a well-known retailer in the big and tall sector, further solidified Casual Male’s position as a leading player in this niche market.

From a Startup to a Retail Giant

Today, the brand known as Rochester Big Tall represents a sophisticated and curated selection of clothing for men who demand both style and comfort. The name, rich in historical context and market insight, continues to define the brand and attract a loyal customer base. The journey from a small clothing company to a nationwide retailer is a testament to the enduring appeal of providing specialized services to specific customer groups.

The name Rochester Big Tall remains both a promise and a decision, encapsulating Jerome Moskovitz’s vision and the unique segments of the men's clothing market it serves. As the brand continues to evolve, it carries with it the legacy of a name that perfectly captures the essence of its mission.