How Many Nissan Dealerships Are There in the United States?
As of the latest data available, there are approximately 1,017 Nissan dealerships operating in the United States. This figure may fluctuate due to the addition or closure of locations by individual dealerships. It includes dealerships that sell only Nissan vehicles as well as those that also carry the Infiniti brand.
The Evolution of Nissan Dealer Experiences
Nissan has continued to innovate in the automotive retail market by implementing a new dealership experience. The first of these new dealerships was launched in Illinois in May 2017. This initiative reflects Nissan's commitment to enhancing the customer experience and adapting to the evolving landscape of the car buying market.
Why Understanding the Number of Dealerships Matters
The number of Nissan dealerships in the US is a key factor for both car buyers and dealers. For consumers, knowing the number of dealerships available in their area can help in making informed decisions about purchasing or financing vehicles. For dealers, having a strong network of locations is crucial for market coverage and sales performance.
Nissan and Infiniti Dealer Operations
It is important to note that Nissan has over 1,300 dealerships, including those that also sell the Infiniti brand. Infiniti, which is positioned as the premium brand under the Nissan umbrella, has its own network of dealerships. Combining the two networks allows for greater market coverage and a wider array of vehicle options for consumers.
Challenges and Opportunities
The automotive industry is facing significant challenges, including increasing competition from both traditional and new market entrants. Nissan and Infiniti dealerships are no exception. Keeping up with consumer demands and technological advancements is crucial for both sales and customer satisfaction. The new dealership experience implemented by Nissan reflects a strategic approach to overcome these challenges.
Conclusion
In summary, while the exact number of Nissan dealerships in the US is around 1,017, the more expanded network that incorporates Infiniti dealerships brings the total to over 1,300. The implementation of the new dealership experience by Nissan signals a commitment to modernizing and enhancing the customer journey. These developments are key to maintaining a competitive edge in a rapidly evolving automotive market.